Marketing Ideas
Please contact a sales representative for ideas to market your company with promotional products, screen printed apparel or embroidered apparel.
What Are Promotional Products?
Promotional products are useful and/or symbolic products which are used in advertising and communication as communication vehicles, goodwill reminders, signs, gifts and incentives.
Promotional Product Categories
Advertising Specialties
Ad specialties have these key elements: 1) an advertising or promotional message; 2) placed on (or with) a useful item, and 3) given with no strings attached.
Premiums
Give a useful item with some strings attached, example, buy a book, get a free bookmark.
Incentives
A promotional product is offered as an incentive to produce a specific action. Example – reach a sales target and get a free vacation (incentive travel programs, sales incentives).
Rewards
Plaques, service pins, trophies, award jewellery and other gifts that signify performance or honours can be categorized as recognition awards.
Business Gifts
Typically given by businesses to customers and employees, and occasionally, suppliers. In the context used here, business gifts are not extravagant gifts and trips. Gift-giving reasons cited by companies are: To thank customers, to develop business, to recognize employee performance and longevity, because customers expect them, and others.
Why use promotional products?
Top Eight Uses of Promotional Products
- Promote goodwill/image
- Reinforce marketing of existing products, services, facilities
- Recognize employee performance
- Generate sales leads
- Promote trade show traffic
- Introduce new products, services, facilities
- Stimulate employee sales performance
- Stimulate employee productivity
Promotional Products is being positioned more and more, not as a pure product, but as part of the promotion buyer’s promotional and communications mix.
High speed information gives audiences a choice about whether they wish to be exposed to mass advertising. Promotional Products advertising has proven to be much more effective in its unobtrusive, targeted, personalized approach.
Due to its useful nature, promotional products tend to be kept and used, leading to voluntary repeated exposure, recognition and retention of the advertiser's name and/or message.
The use of promotional products is most effective when the target audience is specifically identified. Items can then be selected to appeal to that audience, creating a positive response and eliminating waste distribution.
Which products to choose when there are tens of thousands of products to choose from? This task is most easily accomplished with the help of a professional promotional product distributor.